Paramark

Paramark is a marketing measurement platform founded by Pranav Piyush (CEO) and Pete Belknap (CTO), former growth and marketing leaders at companies like Adobe, Dropbox, and BILL. The company offers a suite of data-driven measurement tools including Incrementality Testing, Marketing Mix Modeling (MMM), Forecasting & Planning, and an Incrementality Calculator, combined with human Growth Advisors and AI agents. Paramark's platform analyzes marketing spend across all channels—paid, owned, earned, online, and offline—to help brands understand true causal impact, optimize budget allocation, and plan future marketing investments with confidence.